The campaign, a DNC official told CNN exclusively, “includes a national cable buy, gas station advertisements, digital ads, and print, digital and radio buys in Black, Spanish-language, multi-lingual AAPI, and Native American media outlets across the country, and more.”
With 80 days until the midterm elections, there is an understanding at the White House and in the Democratic Party more broadly that it is critical to explain to voters how the newly signed legislation will impact them.
Biden on Tuesday marked a major milestone for his presidency when he signed the “Inflation Reduction Act” into law. While it was significantly pared back from his original “Build Back Better” vision, the legislation is the biggest climate investment in history and will make major changes to Medicare and the tax code. It also gave Democrats another key win ahead of the midterms, building on modest gun safety legislation, a bill ensuring care for US veterans exposed to toxic burn pits, and the CHIPS and Science Act aimed at boosting domestic semiconductor production, as well as last year’s bipartisan infrastructure law.
The next critical phase will be taking this message on the road. Biden, Vice President Kamala Harris and other top officials are expected to travel the country in the coming weeks to highlight the law. That will culminate with a larger celebration of the legislation at the White House on September 6.
“We also have an obligation to explain it to people — explain to them how to get the benefits of it, how to make it worthwhile and meaningful in their lives. And we’re going to be doing that,” White House chief of staff Ron Klain said during an appearance on CNN Wednesday.
The DNC’s ad buy is intended to reinforce that message and draw contrasts with Republicans.
“While Democrats celebrate lowering health care, prescription drug, and utility costs, and finally ensuring big corporations pay their fair share, the DNC is also holding congressional Republicans accountable for siding with special interests and pushing an extreme MAGA agenda that costs families,” the official said.